There is a certain swagger in their text which suggests they are top of the class and they know it. While we’re looking at SaaS marketing tools, I’m loving this Google Ads text from SEO giants Semrush. Content clearly explains product benefits.Additional link to free downloadable guides ( lead magnet marketing).Two sitelink extensions direct visitors to useful information.FREE offer is highlighted in the heading.Although I like this ad for its simplicity, I feel like the next ad, also for a marketing tool, blows them out of the water slightly… Highlights The heading tells you exactly what the tool is for, and the copy includes the clear benefits of using their product, plus a clear CTA.īelow the ad, the sitelink extensions make it easy to get extra information about the pricing. This ad from popular marketing tool MOZ keeps it simple yet effective. But, in this post we’re going to look at some of the best Google Ads examples to help you create the best converting text ads for your PPC campaigns. Of course this varies depending on your industry, your target audience and your product or service. But what is doing it correctly? And how can you create the best Google Ads content to deliver results quickly? Running PPC ads on Google can start bringing you traffic within hours or days, if done correctly.Īnd that last point is key. Search engine optimization is often the long term goal for many businesses, but the problem is that it’s a long term strategy. With 8.5 billion searches on Google every day it’s clear that ranking top can net you some great traffic. But if you want to keep it relatively simple then paid search will likely be your focus
Running Google Ads offers you an almost dizzying array of strategies and methods.
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